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  TimesPeople recommended an article:

  Oct 31, 2010

  Why Evan Williams of Twitter Demoted Himself

  Evan Williams may embody a classic Silicon Valley type: the inspired entrepreneur with good ideas for a start-up, but not the leader to execute a sophisticated business strategy.

“I’ve never seen a company so focused on avoiding the Dunbar number,” says Adam Bain, who recently joined Twitter from the News Corporation as head of global revenue. “You can tell Ev planned it out.”
Each time employees log on to their computers, for instance, they see a photo of a colleague, with clues and a list of the person’s hobbies, and must identify the person. And notes from every meeting are posted for all employees to read.
Speaking to a group of new hires at an orientation session last spring, Mr. Williams said Twitter had three goals: to change the world, to build a business and to have fun.
“You can succeed by only building a business, and many companies do,” he said. “We won’t consider it success unless it’s all three.”