Modernizing the ‘Kodak Moment’ as Social Sharing

In an age of social networking, the company shifts the concept from a moment to be captured to a moment to be uploaded.

Eastman Kodack Management de-emphasised research about 1945. They have followed that broad and easy road since. I think they have not left it.

“The emotional aspects of the brand are what really set us apart from our competitors,” said Leslie Dance, vice president for brand marketing and communications at Kodak.

Pictures say much of their creators and their subjects.