Linking Customer Loyalty With Social Networking

Through smartphones and social applications, retailers can track consumers and entice them with discounts.

"Rewards will be critical for getting more people to use Foursquare and similar applications, said Amy Manus, director of media at Nurun, a digital marketing firm that did not work on the campaign. “Offering something that is beneficial for consumers is going to be essential in mass adoption,” she said."

Yuck.