Industrial design / product design

This is the source and reason for my view of aesthetics.

The "profession" of industrial design consists of the manipulation of the end users of objects through their aesthetic responses. Because this takes place in a commercial environment, manipulations are strictly time and cost limited.
Occasionally there is an opportunity to start a project with a blank sheet of paper. This can be fun in the deliverable stay finite and the manager stays enough involved to follow the project learning curve. The problem with such projects is to deal with the entire situation. The engineer probably will See no point in designing the package and the interface. He knows what all the buttons do and what will result from pushing them in a given order. The user will not know. The salesman knows what is on the spec. sheet and how to run the demo. This is probably useless to the user who probably comes to the equipment cold. Think of a command line dos "C:" prompt. type (file name) |more is not obvious nor is cd*. The color of the screen is just a fact to the hacker. To a casual user it is its fifth wall and proscenium arch. Keyboards are another can of worms.