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  BlueWaveBuzz posted to Twitter an article:

  Sep 16, 2010

  Buy Ads and Sales Will Rise, Newspaper Group Guarantees

  “Risky Business?? Buy Ads and Sales Will Rise, Newspaper Group Guarantees. Will it pay off big or flop? - http://nyti.ms/btw7RD”

The world without a paper would be much smaller. Add revenue has been the income stream.
Not much risk on the paper's part.

The green shoots mentioned could be found on malt.